When my daughter was about two years old, she told me she wanted to be an astronaut. I remember walking into the girls’ section of a store, expecting to find rockets or planets. Instead, I found slogans about being pretty like a princess. The boys’ section had fighter pilots and space themes, in general, showing them as strong and tough. The girls’ side had none of it.

It may seem small, but clothing sends messages about what is “normal” or “expected.” In that absence, I saw inequity. Instead of accepting it, I decided to build something different.