Phone It In: Midi Health Founder, Power Up Speaker On How Digital Healthcare Is Changing Access For Women
“Your phone could be the perfect place to get healthcare.”
Joanna Strober, CEO and co-founder of Midi Health, a virtual care platform for women in perimenopause and menopause, says years ago she had the realization that each phone carries the potential for better health. Strober is speaking on the panel, The Audacity to Thrive: Women Claiming Midlife Health & Power, at Take The Lead’s Power Up ConferenceAugust 26.
“It is so hard to get in the car,” says Strober, 58, who also founded Kurbo, the first digital therapeutic for childhood obesity, that she sold to Weight Watchers. And it is so easy to get on the phone.
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Power Up 2026: Audacity: Leadership in Action is August 25–26 in Washington, D.C. at The Ritz-Carlton. Two extraordinary days featuring the Femme Art Fair, a cocktail reception, dinner, and The BETTY Concert on opening night, followed by a full day of bold panels, keynotes, and sessions built around the 9 Leadership Power Tools on Women's Equality Day. Margaret Atwood takes the keynote stage live and in person. Hear from Minda Harts, Jamia Wilson, Jennifer Weiss-Wolf, Wanjiku Kamau, and dozens more of the most brilliant voices in leadership today. Breakfast, lunch, and access to the SHEposium women's health and wellness expo are all included.
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Power Tool #3 — Use What You've Got (The Maximizer)
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We Don't Count?
Axios reports that the Equal Employment Opportunity Commission (EEOC) voted last week to suspend the rule to collect "data on workers' race, sex and ethnicity from employers, and release aggregate information to the public." Why it matters:
Companies use it to understand their workforce, and other groups tap the data to track overall trends — like how many women hold executive roles.
It can also be critical in bringing or defending discrimination lawsuits.
This data is a key tool in n fostering the public's understanding of the make-up of the workforce."Read more here.
Take The Lead prepares, develops, inspires, and propels all women of all diversities and intersectionalities to take their fair and equal share of leadership positions across all sectors. Learn more at www.taketheleadwomen.com.
